The Current Homepage
Yahoo has some issues and everyone knows it. A while ago, there was talk of reorganizing Yahoo and getting rid of redundancies. They gave the axe to Yahoo Photos (sending users to Flickr) and merged most of their video content into their Video.Yahoo.com brand. They’ve recently shutdown Yahoo 360 and are working of beefed up versions of Messenger for the Mac and Windows Vista. Then, they launched the successful Yahoo Buzz. Even more recently, Yahoo has introduced a new, sleek version of Del.icio.us (re-dubbed Delicious.com).
When you go to the Yahoo front page, however, many things are missing. There is no link to the new Delicious. The link to Flickr doesn’t give you even a modicum of a hint as to what Flickr is. Also, video isn’t featured as prominently as it should be.
Current CEO, Jerry Yang
Speaking of Video, Yahoo has a content-sharing agreement with Hulu.com. Ok, so when you go to Yahoo Video and search for “Buffy,” you’ll be able to watch the first two seasons of the show right there, right? No You would have to go to Yahoo TV and then search for the show. Go to the show page and click on “Watch Full Episodes.” Wow, that’s a nice way to make Yahoo Video a destination for content. The only thing worth watching on Yaho Video right now, is “Condensed Soup.” This is an original, shorter version of “The Soup” made especially for Yahoo.com.
It’s as if Yahoo is developing brands like AOL and their Switched tech brand and their various other new non-AOL branded sites. This might be fine… except, Yahoo is keeping Yahoo in the name of these sites. They should thus work together! I want to log into Yahoo.com, My Yahoo, or Yahoo Mail and see new Delicious posts from my network next to new Flickr photos from my contacts and new Upcomming events in my area. Imagine all of that info next to a splattering of top video content from Yahoo and Hulu. Below tat are the popular headlines from Yahoo News and Yahoo Buzz.
That’s a site I could make my homepage.
Also, Yahoo should remove “Yahoo” from Yahoo Shine and Yahoo OMG. These two products are probably being brought down by the Yahoo brand.
That’s about all the rant I have in me for today. Expect more from me on Yahoo! as I’m on my annual Google fast.
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